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WAYbetter, 2012

Founder, Head of Product & Marketing.
WAYbetter reduces door to door transportation costs by 30-60%. Through a revolutionary shared rides platform WAYbetter offers taxi rides that are cheaper for passengers and more profitable for drivers and operators.

As a founder, my main challenges were to invent a whole new service and disrupt the traditional, heavy regulated, and old-fashioned world of taxis.
WAYbetter has a very challenging platform including end-products for passengers, stations and drivers, working simultaneously to provide one, seamless service experience.